Thanks to everyone who responded to our survey inviting your feedback on the autumn/winter issue of Shine and congratulations to our prize draw winner, Neil.
This is your newsletter, so it’s really important that it reflects what you want to read about and it works for you. We received 192 responses and have summarised the key themes from the findings and action we’re taking below.
91%
find Shine easy to browse
76%
prefer written content
29%
Read Shine to stay informed
You said
- 91% said it was it easy to navigate between articles and sections
- Written articles are your favourite type of content, closely followed by high-quality images and video
- Improve how the newsletter is communicated, utilising email and WhatsApp, offering print copies and accessibility options
- Share more local news relevant to my area
- Ensure transparency around repairs and service improvements
- Include more lighter content, like recipes, quizzes and content for children
- Feature more resident voice and human-interest stories
We did
- We’ll lead with written content, with some videos, where possible
- We’re working hard to improve the photography throughout Shine, hopefully you noticed this in our last issue
- We send Shine by email and text and share it on our WhatsApp channel. A printed copy, featuring the highlights of each issue, is provided, if a resident requests it
- We’ve featured our website accessibility tool, Reachdeck, in this issue
- We recently started sending Shine via regional emails, highlighting local content in the email, however, there’s room for improvement, as we understand some areas feel underrepresented. It’s a real challenge to include every one of our operating areas as we cover such a huge area, however, we’re exploring how we can improve this with our senior management and local teams
- We’re committed to including transparent information on where we need to improve. Our last issue featured an article from CEO, Paul Hackett, in which he spoke about repairs. Every issue includes content around service improvements of some sort, whether that’s repairs, our contact centre, damp and mould or involving residents
- We’ll ensure every issue includes some fun content, including recipes, crafts, quizzes and activities for children
- We’ll continue to prioritise resident-led content in every issue – please let us know if you’d like to write something for our next issue!
